ESS311 - PlanIT Marketing Plan

THE ESSENTIAL COMPANION FOR SALES GROWTH
The ability to identify and then take opportunities marks out a successful business from the rest. PLAN-IT Marketing Plan provides a comprehensive marketing package drawing on the extensive blue chip expertise of Durham Associates. With the planning, organisation and expert advice of this program, you will be able to quickly and clearly identify your key business opportunities and put together a targeted marketing plan to make the most of them. PLAN-IT Marketing Plan not only allows you to create a plan for your company but also for your specific products, brands and strategic business units. You can evaluate past plans, create records and carry out analysis of current and future aims of your company and those of your competitors.

REFERENCES DATABASE
PLAN-IT Marketing Plan comes complete with its own comprehensive database of useful contacts. The sections have been put together with the marketing professional in mind. These include Direct Marketing, PR, Advertising and Response Handling Agencies, Printers, Event Organisers, Promotional Material Manufacturers and Local and National Newspapers. Also included are empty sections where you can build up a database of your own valuable contacts.

SIMPLE, EASY TO USE FEATURES
PLAN-IT Marketing Plan has many features that make it easier to use. The Marketing Plan Editor takes you section by section through the process of writing the marketing plan using the question example, answer process. The Marketing Budget Spreadsheet application allows you to enter sales and cost data, which is then turned into calculations of marketing spend and contribution. The SWOT Analysis feature is a dialogue application which, when you enter your strengths, weaknesses, opportunities and threats, rates them according to their potential impact.

Areas Include: -
Business plan remit
Marketing audit
Customer and competitive audit
SWOT Analysis
Target marketing
Objective setting
Marketing mix
Contingency planning
Plan review and controls
Marketing budget
Timetable and deadlines

EXTENSIVE HELP THROUGHOUT
All areas of this program are accompanied by comprehensive advice, written by experts in the field of marketing. There is a comprehensive help file to ensure that you get the most out of the program, as well as general advice on each section outlining the requirements you should be considering when writing a marketing plan. Each task you have to complete comes with specific advice on how to create the best possible marketing plan for your company.

THE MARKETING EXPERTISE OF DURHAM ASSOCIATES GROUP AT YOUR
FINGERTIPS
The Durham Associates Group has offices in 5 countries and employs around 35 staff. In the UK, the company handles marketing strategy and marketing communications for a number of blue chip clients including various public utilities.

INCLUDES PLAN-IT SALES LETTERS
Never again will you puzzle over how to respond to a customer or inform someone of a change in pricing policy. PLAN-IT Sales Letters helps you find the right tone for those difficult and often time consuming letters. PLAN-IT Sales Letters contains over a hundred letter templates that cover a wide variety of common sales situations. Each letter is specific enough to communicate your message effectively and concisely; yet flexible enough to adapt easily to your specific needs.

Disclaimer: PlanIT Software and Focus Multimedia Limited accept no responsibility for any legal action arising from the use of this software. Users are strongly advised to seek professional legal advice in any case where legal proceedings may result

ESS311 - PlanIT Marketing Plan